Idris Elba, and his wife, Sabrina, are launching S’able Labs Skin on July 12.
Details of the product line were not disclosed, though earlier reports have noted S’able “is a multifaceted well-being brand catering to people of all ethnicities, genders, and backgrounds. The skin care products, set to launch this summer, will be formulated with sustainable ingredients from Africa to address concerns from hyperpigmentation to inflammation.”
S’able Labs skin care is a natural progression for the duo, who wed in Morocco in 2019. The two first launched The Hub by S’able Labs, a website discussing interpersonal relationships and partnerships and how they pertain to self-care, in 2020, followed by an Audible podcast, Coupledom, in June 2021 featuring interviews with other notable duos like Kim Kardashian and Kris Jenner, filmmakers Seth Rogen and Evan Goldberg, and Ben & Jerry founders Ben Cohen and Jerry Greenfield, on how they manage their partnerships.
As the Elbas began to build out conversations around coupledom and partnership, and how it relates to self-care, their attention turned to skin care, not only in terms of the self-care aspect and how couples traditionally share skin care products, but also for how it aligns with their notion that when you treat yourself well, you show up as your best self and treat others well in kind.
The debut assortment consists of a cleanser, toner and moisturizer with ingredients like Qasil harvested from the leaves of the Gob tree, baobab from the African baobab, scientifically classified as Adansonia digitata and also referred to as the “Tree of Life,” and black seed with anti-inflammatory properties.
The Qasil Cleanser, retailing for $30, is a sulfate-free formula that blends kaolin clay, shea butter, rice milk and squalane with Qasil, a Somalian beauty staple that Sabrina’s mother used on her face as a natural antioxidant and antibacterial.