The Lifestyle RepublicThe Lifestyle Republic
  • The Daily
  • Features
  • Self Essentials
  • Culture
  • About Lifestyle Republic
  • Contact Us
  • Privacy Policy
Facebook Twitter Instagram
The Lifestyle RepublicThe Lifestyle Republic
  • The Daily
  • Features
  • Culture
  • Self Essentials
     
The Lifestyle RepublicThe Lifestyle Republic

Banana Republic Curates Collection for Weddings & Events Macrotrend

TLSR StaffBy TLSR StaffJune 2022 Culture
Share
Facebook Twitter LinkedIn Pinterest Email

Banana Republic is inviting customers to discover a collection of elevated, elegant styles curated specially for a momentous day. The brand’s digitally-led Weddings & Events shop went live in May, outfitting customers for a variety of occasions from engagement party to honeymoon, and wedding guest, too.

Although the brand has featured occasion shops in the past, this is the first dedicated Weddings & Events shop Banana Republic has offered in years. Why now? Jessica Magaro, Head of Digital for the brand, says there is a “massive” macrotrend and resurgence of events this year—weddings, especially, are forecasted to hit a 40-year high, with more than 2.6 million weddings expected.

According to the Q1 apparel industry research report conducted by Google, 47% of shoppers plan to purchase 2-3 dresses for summer, with ‘formal dress’ searches up 202% YOY, ‘bridal shower dress’ up 28%, and ‘wedding guest dress’ up 28%. Suiting has also seen a rise: ‘men’s linen suit’ searches have grown 90% YOY, ‘black suit’ up 74% and ‘grey suit’ 48%, for example.

“People have had to postpone and cancel events in the past two years and are now ready to celebrate with family and friends,” Magaro said. “We want to help style and provide solutions for our customers’ important events, both leading up to as well as on that special day—and even after, with honeymoon attire.”

ADVERTISEMENT

With the headline of “An Invitation to Joy,” Banana Republic beckons with elegant dresses and tailored suiting with elevated styles that are attainable. Sartorial pieces inspired by classic Italian style. Elevated silhouettes for dresses that leave an impression. Jewelry with radiant stones and metals create a sense of polished delight. The shop curates the BR Look with product beyond workwear for customers and highlights how to pair styles as customers embark on the journey of a lifetime.

Since the launch, Banana Republic has seen strong traffic and engagement in the shop and all-time high AOS (Average Order Size). Paradise to Discover is the shop’s top subcategory and the top styles include Banana Republic’s seasonal fabrics like linen and color in men’s suiting, specifically the Milano Linen Suit, Pelle Suit, Roma Suit, and the Irish Linen Suit. In women’s, the One-Shoulder Dress, Cutout Dress and Meridian Linen separates have all been top-sellers.

“Once the macrotrend came to light, our cross-functional teams came together to ideate this concept, drawing on inspiration from our trend team, key product from our merchandising team, the styling of our visual teams, and storytelling from our marketing and creative teams,” Magaro said. “It was a heavy lift and a huge team effort to make this shop so beautiful.”

Banana Republic plans to update the shop monthly with new styles to ensure it stays fresh and compelling all year. Shop the collection and share with the soon-to-be newlyweds in your life here.

 

Join The Lifestyle Republic Newsletter

Get the latest news from TLSR straight into your inbox.

   
Share. Facebook Twitter Pinterest LinkedIn Email

More from Lifestyle Republic

ZOEY ZO PERFECTING HER ART ON THE STAGE

HELPING OTHERS REINVENT THEMSELVES WITH LIFE COACH MARÍA TOMÁS-KEEGAN

Delphine Arnault appointed by father Bernard Arnault to run Dior

Estee Lauder acquires Tom Ford for $2.8 billion

CELEBRITY BOXING FOUNDER DAMON FELDMAN KEEPS POUNDING AWAY

THE PIT BULL OF BOXING FABIANO PENA PACKING A CHAMPIONSHIP PUNCH

Currenty Trending

ZOEY ZO PERFECTING HER ART ON THE STAGE

HELPING OTHERS REINVENT THEMSELVES WITH LIFE COACH MARÍA TOMÁS-KEEGAN

THE PIT BULL OF BOXING FABIANO PENA PACKING A CHAMPIONSHIP PUNCH

DJ DIEZEL IS DRILLING HIS WAY INTO THE SPOTLIGHT ONE BEAT AT A TIME

Ex-Mob Wife bares the “scars” that have paved her future: Toni Marie Ricci

Features

ZOEY ZO PERFECTING HER ART ON THE STAGE

THE PIT BULL OF BOXING FABIANO PENA PACKING A CHAMPIONSHIP PUNCH

Ex-Mob Wife bares the “scars” that have paved her future: Toni Marie Ricci

The Date Sheet: Exes + Owes
  • In Public (Nah, Right?)
    Published on 2022-07-07
  • No Scrubs
    Published on 2022-06-16
  • You're Makin' Me...Low
    Published on 2022-05-12
  • Love is All We Need
    Published on 2022-04-14
  • Lowered Expections (First Dates)
    Published on 2022-04-01

Join the Newsletter

Get the latest news from TLSR.


   
About Lifestyle Republic  •  Contact Us  •  Privacy Policy  •  Corporate Website
© 2023 Lifestyle Republic, a unit of Suite929 LLC

OUR PUBLISHING NETWORK:
Suite929tv   •   Firm Biz   •   Tech We Like   •   G Style Magazine   •   THIRTYLIST   •   The 9ine Podcast Network

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT