Agathe Likoba has done it again by cranking out new designs and products to amaze the fashion world. Even though the pandemic had caused many to hunker down Agathe was not allowing that time to alter her creative energy to go on pause. Only recently was her two-year anniversary of her boutique store in Connecticut. For the duration of the lockdown she has launched sunglasses for men and a fitness jumpsuits line.
That is not to leave out the post pandemic Haute Couture jumpsuits collection she just presented during Fashion Week. To back up the anniversary of her boutique she is also due to re-launch her online store mid-October. The sunglasses idea for men came from her calls from male customers asking if she will be coming out with a line for men.
The women sunglasses were extremely popular, and it seemed the men felt left out so Agathe fulfilled that void. Hence, she put out a line for men and within a week she was sold out. The glasses are chic and luxurious and have received positive feedback. They have a liking to a Ray Ban style.
When it came to the idea of a fitness jumpsuit line it was derived while doing her workout videos. She was receiving inquiries as to what type of workout apparel she was wearing. At that point she decided it would be an interesting idea to create a fitness line which she would promote in her workout video. The plan worked out perfect.
Since traveling to Paris to work on the designs was not possible during the pandemic Agathe had to find another way. She decided to work with a manufacturing company to produce the fitness jumpsuits. Prior to her launching it she promoted it on social media and hired Brand ambassadors and within 48 hours she received fifty-five pre-orders.
“My customers are comparing it to Under Armour and Adidas as far as material and quality while, very feminine, sexy, practical and comfortable. The Swan Warrior Jumpsuit is the top seller so far.”
Her online store was deactivated when she opened her boutique in 2018 but due to the pandemic, she was forced to reinvent herself. Agathe then took to social media with much fervor and managed to develop a strong following. Having 25k followers on her personal Instagram page and more than 30k total on her Instagram business pages, it was easier for her to share the online link with them. That is when she began developing her current products fitness jumpsuits, men sunglasses, phone holders and lanyards. One of her new goals is introducing a line of women’s elegant lace gloves to add a chic touch to the style.
Agathe finally did a live presentation in Atlantic City of her new collection in September. There was a protocol in place where social distancing was top priority for producers as well as Agathe. Masks and face shields were a must even though the model’s walked on the runway without a mask they placed them back on upon leaving the stage making it safe for everyone.
She was going to open a boutique in Beverly Hills but that was placed on hold for the moment. Currently, she is busy hiring sales reps world-wide for her cosmetics, sunglasses, and fitness line. In addition, she is always actively searching of investors to be a part of her growing business. Agathe has a drive and desire to build on her current success and with things slowly opening the skies the limit.
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Photo Credit: Sandy Arena and Io Escu Photography
