Behati Prinsloo stars in the SK-II Power of Pitera Campaign

Japanese cosmetics brand SK-II enlists top model Behati Prinsloo for its latest campaign, and heads out and about in the city. Promoting the new Facial Treatment Essence from SK-II, the Namibian model is a fresh-faced beauty for the series of images.

SK-II’s ‘Power of Pitera’ campaign has the Victoria’s Secret model showing off the new product on city streets, and along with the print campaign, the model stars in a short video advert too. Wearing a textured blue suit jacket paired with a matching skirt, Behati cradles the colorful bottle of the facial treatment essence.

The packaging of the product takes inspiration from the world of manga, music and virtual reality, and Behati is naturally gorgeous for the shoot, wearing her blonde hair in a wavy no-fuss style.