Fashion icon and acclaimed actress Sarah Jessica Parker is enlisted by fashion label Intimissimi and stars in its Spring/Summer 2019 Campaign. The Italian lingerie label taps the ultimate American fashionista for the shoot, and also sets its new campaign against a backdrop of the New York City skyline.

The fame of the hit HBO TV series ‘Sex and the City’, Sarah goes chic in the comfortable and relaxed styles from Intimissimi, and is all smiles and glorious. Clad in soft satin pjs styled with triangle cup bras, Sarah is indeed beautiful.

Wearing an array of lace-detailed and colorful bra styles which peek through her printed and plain PJ’s, the star is ready to take on the fashion world. The campaign also empowers women keeping the theme of the shoot spontaneous and casual, and gives the message that women can style lingerie any way they want.