Kim Kardashian West’s Newest KKW Perfume Launch Is Giving us a Sweet Tooth…Literally

The packaging is perfect for Valentine's Day.

Kim Kardashian West is launching new KKW Beauty fragrances in time for Valentine’s Day, and these scents are going in a very different direction than her previous perfumes.

The bottles she launched in the fall had a very natural vibe, with crystal-inspired bottles and a calming gardenia-based scent. This time she’s going full-on Kimoji. The packaging for KKW Fragrance’s limited-edition V-Day launch, inspired by her emoji company, appears to look exactly, and we mean exactly, like those super sweet conversation heart candies.

Here’s a sneak peek before the launch on February 1: it looks like there will be three options: BFF, Bae, and Ride or Die.

No word yet on pricing, size, or what these KKW Fragrances will smell like, but it’s probably going to be sugary. At least these candy heart sayings on the perfume bottles are a little sweeter than last year’s NSFW Kimoji conversation hearts.