British pop singer Rita Ora is enlisted by renowned drugstore cosmetics’ label Rimmel London for a Spring 2014 collection. The 23 year old collaborates for a chic collection inspired by her own style, and offers 12 bright lip crayons, eyeliner, eyeshadow and nail polishes for the Spring 2014 season. Rita poses for the sultry campaign images, and rocks a bright red pout with fierce eyes. The collection will hit stores on March 19, 2014. The Rimmel London Rita Ora Collection also paves way for the Rimmel Scandal Eyes Thick and Thin eyeliner, a sister product of the coveted Rimmel Scandal Eyes mascara. We love the pop art style packaging and the sassy product names such as ‘Do Not Disturb’, ‘Midnight Rendezvous’, ‘White Hot Love’, and ‘Rita Rouge’ amongst others.