Fashion publication W enlists music artist Rihanna for the cover story of their September 2014 issue. The publication names Rihanna as the ‘World’s Wildest Fashion Icon’ and drapes her in fur and other dramatic Fall 2014 designs for the tribal inspired shoot. Lensed by the noted fashion photographers Mert Alas & Marcus Piggott with styling by Edward Enninful, Rihanna is sensational in attention grabbing looks from Donna Karan, Michael Kors, Ashley Lloyd, Alexander McQueen, Comme des Garçons, Helen Yarmak, and Lanvin among others. She also wears funky bohemian jewellery and face paint, and flaunts a nose ring for the cover too.