The vibrant aesthetic and larger-than-life personality of W Magazine editor-at-large Giovanna Battaglia Engelbert has won her over 671,000 Instagram followers. So it should come as little surprise that the release of her first book would be on anything but a grand scale.
Battaglia Engelbert has joined forces with Bergdorf Goodman this month for the launch of “Gio_Graphy: Fun in the Wild World of Fashion”, ahead of its global release in October. The partnership will comprise of a pop-up shop celebrating emerging Italian fashion talent, a store window takeover, and a t-shirt collection inspired by the book.
Both the pop-up shop and windows will pay homage to Battaglia Engelbert’s Italian heritage, working with the Italian Trade Commission to feature Autumn/Winter collections by her favorite Italian labels.
The pop-up will also sell six slogan t-shirts created especially for the partnership, including a limited edition crystal t-shirt made by Swarovski. The slogans play on the humorous tone of the book, with phrases like “More is More” and “Fashion Emergency.”