NuVybe Records announced today that soulful singer/songwriter Ida Divine has released her first single on the label “IG My Shoe Game,” a fun, flirty and social media savvy anthem ready just in time for the summer season. The single is available now on iTunes and other major online retailers.
Produced by NuVybe’s founder and chief executive officer Herb Middleton (Mary J Blige, SWV, Nas, Usher), IG My Shoe Game is an ode to shoes, shopping and all things fabulous. IG, which is a commonly used term for the social media platform Instagram, provides a unique background for Ida Divine’s incredible voice and stellar songwriting skills.
“We wanted to create a song with Ida that was social media friendly and current,” says Middleton. “Nothing is hotter than Instagram right now so why not have a song that is relatable to the tech savvy, fashionable woman.”
A native of Staten Island, N.Y., Ida Divine is a soul lyricist who is frequently compared to the likes of Grammy Award-winning artists Lauryn Hill, Jill Scott and Erykah Badu. Her voice and sound can be as gritty as Nina Simone or as soulful as Chaka Khan. Ida has been known to effortlessly rock a venue either acappella or with a live band.
IG My Shoe Game is already gaining popularity in both the United States and the United Kingdom. Women (and men) from all over are encouraged to join the online fun by posting photos and videos with the hashtag #IGMyShoeGame on Instagram, Facebook and Twitter. As an added bonus, a portion of every purchase of IG My Shoe Game will be donated to The Red Pump Project® (www.redpump.org) to help in the fight against spread of HIV/AIDS in the community.
To purchase your copy of IG My Shoe Game, visit www.nuvyberecords.com.
For bookings and appearances, email Hasan Brown firstname.lastname@example.org. For interview requests and media inquiries, contact Jameka Whitten at704.261.5290 or Jameka@nuvyberecords.com.
NuVybe Records (NVR) is the brainchild of multi-platinum producer and songwriter Herb Middleton who is using his considerable talents to bring “great” music back to the forefront.NVR is not just an independent record label and production company; we are a family. Our label focuses on natural talent, true musicianship and positive imagery. It’s a new day for the music industry, so join us and embrace our “NuVybe.”